Companies that are leaders in digital transformation are also among those that perform best financially, according to McKinsey
Published on 04/09/2024
To increase companies' competitive edge and promote business development, SoftExpert announces new gamification, AI-based trend prediction and personalization components
A study by business consulting firm McKinsey that analyzed 124 Brazilian companies in different sectors revealed that the leaders in the digital transformation index are also among those with the best financial performance, growing 3 times faster than the others. To further stimulate the scenario and increase the competitive edge of companies, SoftExpert, a provider of integrated compliance, innovation and digital transformation management solutions, announces the launch of new innovative and customizable components, involving gamification, AI-based trend prediction and personalization.
According to a 2024 Google Trends survey, there is a growing market demand for intelligent solutions with a high level of adaptability, capable of solving pain points in different segments quickly and precisely. To this end, SoftExpert introduces the new resources available in SoftExpert Suite 2.2.2, the integrated corporate management solution. The new components are Gamification, Data Lab and AppBuilder.
Given the importance of employee engagement for the good functioning of operations, the Gamification component makes use of the playful elements of games to help immerse users when performing tasks that, in traditional management, are more laborous. The tool incorporates ranking systems, storytelling and immediate feedback to capture employee attention and assist in both processes and learning. Furthermore, the high level of personalization of the resource ensures harmonious integration at any management stage and for any need.
Using AI, the new SoftExpert Data Lab component makes it possible to predict trends to facilitate the creation of business strategies and risk management. Identifying and analyzing both market and consumer behavior patterns, the tool provides macro visibility of the future scenario to assist management in decision making.
Finally, aimed at satisfying specific needs, AppBuilder allows users to create components adapted to their business needs through workflows and electronic forms. The resource offers efficient data management and agile process execution as it can be tailored for any specific need.
“By integrating these tools, SoftExpert customers can create a technological ecosystem that improves operations in an innovative and efficient manner. With this, the company is making significant progress towards innovation, establishing a solid competitive advantage in the market,” says Hermínio Gonçalves, CEO of SoftExpert Brazil.
ABOUT SOFTEXPERT
Operating in the business management software market, SoftExpert emerged in 1995 in southern Brazil. Currently, the brand has over 500 employees, 3,000 customers, 3 million users spread across 50 countries, 300 partners worldwide, including strategic alliances with companies such as AWS, Bakertilly, Deloitte, Kodak Alaris, and DocuSign, in addition to business units in 9 countries. This is because SoftExpert has solutions for companies ranging from business management and corporate quality to environmental, project and government management in just one contract for its customers, providing them with greater efficiency, agility, and cost-effectiveness. Its global presence shows that SoftExpert adapts its range of services according to the needs of companies, as well as their locations. The platform offers a set of multi-language modules that are integrated to automate processes and optimize different business areas of organizations. Follow the standards for your management of all kinds of regulations, like: ISO, FDA, COBIT, COSO, IATF, FSSC, ITL, SOX and many others.
